人民币兑美元汇率的风险测量

风险价值 (VaR)是一种计算金融市场风险的综合方法。基于ARCH模型的方差—协方差法计算VaR的基本原则 ,选取人民币 /美元的每日汇率为研究对象 ,测度了人民币兑美元汇率的风险轨迹。     

区域经济一体化、中国-东盟自由贸易区与广西边境贸易研究

区域经济一体化、中国-东盟自由贸易区与广西边境贸易是三个具有密切关系的三个问题。其中区域经济一体化是世界经济一体化的重要组成部分；中国-东盟自由贸易区则是区域经济一体化在亚洲的具体表现形式。广西边境贸易经过了起步、快速增长等阶段，既有着自己独特的优势，也面临着资金困乏、政策影响、投资环境不佳等新问题。必须通过政策改进、环境改善、加强合作等措施来增加边境贸易的竞争力。     

基于TCP/UDP的计算机通讯系统实现

通过利用VisualBasic6.0所提供的WinSock控件,在TCP/UDP协议上设计一个应用程序,就可以连接两台计算机实现数据通讯。文章介绍了TCP/UDP协议的原理,阐明了该系统的实现方法,探索了在客户方和服务方之间建立一条面向连接的虚电路的方法或是直接建立无连接的不可靠的UDP链路来完成数据传送的实现过程。     

一种锂电池检测分选系统中的数据通信

基于目前锂电池人工检测分选的状况，开发出锂电池的自动检测分选系统及相应数据通信软件，实现了锂电池分选的可视化、自动化控制，提高了分选效率。该系统具有一定的工程实用价值。     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

价值型投资在中国证券市场上的有力证据

本文给出了1994年至2005年间价值型投资在中国A股市场中的有力证据。Fama—MacBeth回归表明在中国A股市场中存在着显著的市盈率和市净率溢价，1994年至2005年中牛市和熊市的滚动策略显示了我国A股市场中的价值效应，并且风险和收益之间基本上呈现出收益大、风险大的特征。本文的实证研究结果将有助于中小投资者以及机构投资者的长期投资决策。     

基于面向对象编程的串行通信技术的实现

主要介绍了如何利用Visual basic和Vc 在不同环境下实现对串口的控制，并分析了window环境下的常用串行通信编程方法。     

销售人员沟通焦虑心理对业绩影响的机理研究

沟通能力对于销售人员而言至关重要。研究表明:沟通焦虑会通过互动介入程度以及柔性销售两个中介变量对销售业绩产生反向影响。此外,不同性别的销售人员沟通焦虑程度不存在显著差异,而不同行业、不同工作年限的销售人员沟通焦虑程度会表现出显著的不同。     

“脱媒”与商业银行业务模式转型

扩大直接融资，降低对于以银行贷款为主导的间接融资的依赖，是未来中国金融结构调整的一个基本趋势。近年来，在投资基金、企业债、短期融资券等创新金融工具的冲击厦资本充足监管的约束下，商业银行传统的业务模式正面临着调整。商业银行只有通过提高风险控制能力、开发多样化金融产品、拓展新的收入来源渠道，并借助金融创新应时贷款质量和信用等级的下降等，才能降低“脱媒”所带来的影响。     

谈判管理——企业管理的新领域

经济全球化的到来和市场竞争的加剧,使得谈判成为企业和个人赖以生存和发展的工具.谈判类型和判断谈判成功的标准很多,企业和个人要根据自己的实际情况积极做好谈判前的准备工作,并正确使用谈判技巧,达到目的.